THE construction industry marketing agency
We have been a construction industry marketing agency for more than 30 years, offering the full range of marketing services to the industry’s leading companies.
Providing these services effectively, to achieve our clients’ sales and marketing objectives, demands a clear understanding of the complexities of the construction industry as well as the constantly changing face of marketing communications:-
- How building materials are specified, distributed and installed.
- The influences that different professions and trades have on the decision-making process.
- How and why decisions are made – aesthetics, performance, service, reliability, ease of use, etc.
- The best ways to reach, inform, engage and persuade people to specify, stock and buy.
We are constantly researching trends in the construction industry, keeping up to date with initiatives such as CPD, BIM and the development of performance standards, analysing how these might influence the market and monitoring ways in which our clients can take advantage through new marketing initiatives and communications opportunities.
Using Publicity Services, guarantees that you will have a marketing partner who understands your products, customers and markets, one that requires minimal briefing and management to deliver maximum results.
And, probably like no other construction industry marketing agency, we are quite prepared to roll our sleeves up and get our hands dirty when needs be, whether it’s learning how to use your products so that we gain a greater understanding or climbing scaffolding to make sure we get the right shot.
Our aim is to build lasting relationships which enable us to work alongside our clients, creating effective partnerships that deliver results.
Follow the links on the right to find out more.
Download our construction industry marketing literature here.
Portfolio
Advertising to architects
Creative advertising to architects National and international trade campaign advertising to architects, specifiers, distributors and installers. Series of display advertisements created to promote range of benefits delivered by product to various areas of application - fire safety, hotel interiors, health and education. Media schedule prepared and copy supplied to suit key editorial features covering these topics in [...]
Product brochure design gets closer
Product brochure design and print Major new product brochure for leading British designer and manufacturer of concealed door closers. The brief: "We need a new door closer brochure." Employing the full range of skills and construction industry knowledge available at Publicity Services, we created this comprehensive 48-page brochure from scratch. In-depth knowledge of the products [...]
3D product modelling
3D product model shows hidden benefits Advanced computer generated imagery (CGI) techniques combine with visualisation skills and artistic interpretation to create stunning, eye-catching visual representations of all types of products. Working from CAD files or the simplest of sketches, our highly skilled CGI technicians create amazing 3D computer models of all types of products. The [...]
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Testimonials
Publicity Services has transformed our PR activity in all areas. Their competence and professionalism inspire confidence and mean that they require minimal management or direction…
Publicity Services’ ability to assimilate the technical aspects of our products and translate product features into benefits relevant to our target audiences brings many benefits to our marketing activity…
Publicity Services’ transformed the direction and enthusiasm of our marketing efforts, mixing well with directors, marketing, sales and technical staff to achieve results…
Thanks to their professional input, market knowledge and creative thinking, we have been able to maintain our position at the top of the market…