The recent completion of a 48-page brochure clearly demonstrates the many benefits of using Publicity Services.
Produced for a Samuel Heath, one of the world’s best known manufacturers of high quality bathroom fittings, architectural hardware and door closers, the brochure not only needed to promote the company’s door closer range, but also meet Samuel Heath’s high standards for quality in design and presentation
The brief was simple, some might say sparse: “We need a new door closer brochure.”
Presented with such a succinct instruction, many would be asking for a host of details – objectives, target audiences, content, direction, etc. Not us!
True, we have been working with Samuel Heath for some years now and could reasonably be expected to know a bit about their products and their markets, but converting a 7-word request into a 48-page brochure takes the ‘concept to completion’ a whole new level.
Combining our experience of Samuel Heath products with our in-depth knowledge of the construction industry, we set about creating a brochure which would inform and educate the specifier on all matters concerning the selection of door closers, including relevant performance standards, special considerations and desirable features for specific applications.
Taking the brochure all the way from start to finish, we wrote the copy, designed the look, created the imagery (using a combination of photography, library images and CGIs), produced artwork and arranged printing. All the client needed to do was give approval at key stages and ensure that subject matter was available.
The result is an informative and technically-detailed 48-page brochure that more than lives up to expectations.
The client’s reaction? “This is just what we need. The new brochure makes a compelling case for the selection of our products and will provide our sales team with a powerful presentation tool.”
Whether you need a new brochure or website, our ability to take a project from start to finish will save you time and hassle. Give us a call to find out how you can benefit from our experience and expertise.
