Building products

Building products 2017-03-01T16:33:37+00:00
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The sheer number and variety of building products and services for which we have provided marketing communications bears testimony to our experience in construction industry marketing and underlines our credentials for this challenging and demanding market.

Name a building product and it is highly likely that we either have direct experience in creating promotional materials for it or have devised promotional campaigns for products with similar requirements, providing a cross-pollination of skills, experience and knowledge that can be applied to the marketing of any building product or service.

Appreciating how each product fits into the construction process, which performance criteria and standards apply and how they relate to the market, then translating these into meaningful benefits with which to promote the products to their best advantage enables us to deliver effective solutions with the minimum of fuss.

For our clients, this understanding speeds the briefing process and means that creative concepts and copywriting are accurate at the first time of asking. It makes for an easier, more effective partnership and provides exceptional peace of mind.

Download our construction industry marketing literature here.

Portfolio

2019-08-14T14:32:28+00:00

Advertising to architects

Creative advertising to architects National and international trade campaign advertising to architects, specifiers, distributors and installers. Series of display advertisements created to promote range of benefits delivered by product to various areas of application - fire safety, hotel interiors, health and education. Media schedule prepared and copy supplied to suit key editorial features covering these topics in [...]

2018-11-26T15:16:52+00:00

Product brochure design gets closer

Product brochure design and print Major new product brochure for leading British designer and manufacturer of concealed door closers. The brief: "We need a new door closer brochure." Employing the full range of skills and construction industry knowledge available at Publicity Services, we created this comprehensive 48-page brochure from scratch. In-depth knowledge of the products [...]

2017-03-01T16:34:05+00:00

3D product modelling

3D product model shows hidden benefits Advanced computer generated imagery (CGI) techniques combine with visualisation skills and artistic interpretation to create stunning, eye-catching visual representations of all types of products. Working from CAD files or the simplest of sketches, our highly skilled CGI technicians create amazing 3D computer models of all types of products. The [...]

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Testimonials

Publicity Services has transformed our PR activity in all areas. Their competence and professionalism inspire confidence and mean that they require minimal management or direction…
Andrew Hackett, Metsec plc
Publicity Services’ ability to assimilate the technical aspects of our products and translate product features into benefits relevant to our target audiences brings many benefits to our marketing activity…
Vanessa Allan, Samuel Heath
Publicity Services’ transformed the direction and enthusiasm of our marketing efforts, mixing well with directors, marketing, sales and technical staff to achieve results…
John Dean, Roto Frank
Thanks to their professional input, market knowledge and creative thinking, we have been able to maintain our position at the top of the market…
Adrian Vicker, Siegenia Aubi