Blog

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It’s not what we do

By | 2019-08-09T12:56:52+00:00 August 9th, 2019|Home, Marketing, PR, Services|

...it's the way that we do it! Let’s face it, almost any full service advertising agency can provide you with everything you need to satisfy your marketing services requirements – copywriting, design, origination and implementation of all types of promotional tools from advertising to websites, PR to inbound marketing, brochures to exhibition stands. And all [...]

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The road to hell

By | 2019-08-02T13:38:41+00:00 August 2nd, 2019|Services|

Websites need maintenance So, you've got yourself a content managed, mobile friendly website and can look after it all very nicely by yourself, without the need for spending any more money on a costly website design company? After all, that's the whole point of having a CMS site isn't it? You can forget it and get on [...]

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10 reasons to choose a full service agency

By | 2019-07-29T14:27:23+00:00 July 29th, 2019|Articles|

Reasons to choose a full service agency A full service agency, also known as an integrated agency, will be able to provide the entire range of marketing communications tools, rather than offering specialisation in one, such as advertising or public relations. Ideally, it will also be able to provide a valuable marketing resources, offering [...]

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Sharing the load – an easier way to social media success

By | 2019-07-12T09:29:04+00:00 July 12th, 2019|Articles, Construction industry marketing|

Ensuring social media success relies on a number of factors. Giving the responsibility to one person is not necessarily the best route. We recently made a marketing communications presentation to a large building materials manufacturer. The subjects were widespread, but one area that came up for discussion was the use of social media. One of [...]

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Your brand and your staff

By | 2019-07-05T14:34:35+00:00 July 5th, 2019|Services|

All employees  play a crucial part in managing your brand, because they can affect what customers and colleagues think of your business. Therefore, it is important to ensure that they understand your brand and believe in what it stands for. If they do, their actions will communicate this to other colleagues and customers. Employees can [...]

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Marketing for start ups and small business

By | 2019-07-05T14:57:24+00:00 July 5th, 2019|Our news|

Do you need a marketing department, but can't afford it? Marketing need not be expensive! As providers of integrated marketing communications we like to think of ourselves as the additional arm to any marketing department, but not every company has a marketing department, especially start up companies and small businesses who cannot justify a full-time [...]

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Content preparation for marketing materials

By | 2019-06-28T14:09:01+00:00 June 28th, 2019|Services|

Early on in the preparation of any printed marketing materials, and ideally before you contact a designer, it is important to prepare as much content as possible to make the process as efficient as possible and minimise costs. A great first step is to plan in outline and in order the information that will be [...]

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Is your branding still working for you?

By | 2019-06-21T13:15:52+00:00 June 21st, 2019|Services|

Whatever sector you work in, you should reassess your brand’s values every now and then and look to keep your communications fresh, if only to make sure that you are keeping up with changes in your markets and staying ahead of the competition. All successful companies revisit their brand and communications periodically, even the world's [...]

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