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Does your agency think for you?

By |2020-03-13T12:06:19+00:00March 13th, 2020|Articles, Home, Marketing, PR|

We had an interesting call recently: Ostensibly from a 'web marketing' agency, the charming and efficient chap on the phone offered us a free survey of our website and critique on our web marketing. Always keen to improve our marketing efforts and learn a thing or two, especially if it's free of charge, we agreed. [...]

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Marketing to architects

By |2020-02-17T13:26:29+00:00February 17th, 2020|Articles, Construction industry marketing, Marketing|

If you are in the business of marketing to architects, there are a number of factors that need to be considered in order to achieve your desired results. Here we give an insight into the role the architect plays, the reasons they choose products and how building materials manufacturers can influence the specification process:- Why [...]

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The road to hell

By |2020-02-07T12:15:24+00:00February 7th, 2020|Services|

Websites need maintenance So, you've got yourself a content managed, mobile friendly website and can look after it all very nicely by yourself, without the need for spending any more money on a costly website design company? After all, that's the whole point of having a CMS site isn't it? You can forget it and get on [...]

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Preparing for an exhibition

By |2020-01-31T12:27:57+00:00January 31st, 2020|Articles, Marketing|

Exhibitions and trade events provide the perfect opportunity for your business or organisation to demonstrate your product or service to many potential customers in an environment where people are interested and engaged. To get the most out of exhibiting and keep costs under control there are some important steps to take. Before the Event [...]

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Sharing the load – an easier way to social media success

By |2020-01-20T13:45:08+00:00January 20th, 2020|Articles, Construction industry marketing|

Ensuring social media success relies on a number of factors. Giving the responsibility to one person is not necessarily the best route. We recently made a marketing communications presentation to a large building materials manufacturer. The subjects were widespread, but one area that came up for discussion was the use of social media. One of [...]

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Your brand and your staff

By |2020-01-10T12:21:34+00:00January 10th, 2020|Services|

All employees  play a crucial part in managing your brand, because they can affect what customers and colleagues think of your business. Therefore, it is important to ensure that they understand your brand and believe in what it stands for. If they do, their actions will communicate this to other colleagues and customers. Employees can [...]

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Marketing for start ups and small business

By |2020-01-03T13:11:22+00:00January 3rd, 2020|Our news|

Do you need a marketing department, but can't afford it? Marketing need not be expensive! As providers of integrated marketing communications we like to think of ourselves as the additional arm to any marketing department, but not every company has a marketing department, especially start up companies and small businesses who cannot justify a full-time [...]

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Content preparation for marketing materials

By |2019-12-13T13:35:05+00:00December 13th, 2019|Services|

Early on in the preparation of any printed marketing materials, and ideally before you contact a designer, it is important to prepare as much content as possible to make the process as efficient as possible and minimise costs. A great first step is to plan in outline and in order the information that will be [...]

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