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Is your branding still working for you?

By |2019-12-06T12:57:18+00:00December 6th, 2019|Services|

Whatever sector you work in, you should reassess your brand’s values every now and then and look to keep your communications fresh, if only to make sure that you are keeping up with changes in your markets and staying ahead of the competition. All successful companies revisit their brand and communications periodically, even the world's [...]

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Creativity for business

By |2019-11-29T14:10:21+00:00November 29th, 2019|Services|

Most people would categorise an advertising agency or design consultancy as being part of the ‘creative industry’. For these types of business it is certainly true that creativity is an important skill, if not the most important skill. Yet, for any business to survive and thrive, whatever field they are in, creativity is a vital [...]

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Email marketing

By |2019-11-22T15:53:10+00:00November 22nd, 2019|Articles, Digital, Marketing|

If you want to send out regular marketing messages then email could be a good option for you. It's quick, low or no cost and you can target the right audiences at the right time. Responses to emails tend to be higher than postal direct mailers because email is so immediate. Measuring results will show [...]

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Get an agency with dirt on its hands

By |2019-11-15T12:23:07+00:00November 15th, 2019|Construction industry marketing, Home, Marketing, PR|

Choosing a full service agency that is prepared to get dirty could make all the difference to your marketing, especially if you're in the construction industry. At a recent meeting with a prospective construction industry client, we were asked, "Would you be prepared to attend some of our installer training courses?" A simple question, and one [...]

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Making a marketing plan

By |2019-11-08T14:15:24+00:00November 8th, 2019|Services|

Have you been thinking you need to get together a marketing plan but just don’t seem to find the time or haven’t a clue where to start? Here’s our short guide to the essential elements you need to think about… Your marketing goals Are you looking for new customers, to increase repeat business, increase awareness [...]

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Why every start-up company needs graphic design

By |2019-11-01T12:47:55+00:00November 1st, 2019|Branding, Marketing|

So, you've got the business idea and you have a plan... One of the next vital steps in the process is naming your business and establishing its brand ethos, including the creation of a visual identity. You could decide on the name and branding strategy for yourself, but this is probably the best time to [...]

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Technical copywriters create understanding

By |2019-10-25T12:34:33+00:00October 25th, 2019|Articles, PR, Services|

Is writing one of those 'you either have it or you don't' talents? At its simplest levels, the answer is probably no. Most people can master the rudimentary skills of putting a few words together to make a sentence, and even a few sentences together to make a paragraph. You don't even need to be [...]

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Controlling print costs

By |2019-10-04T13:19:36+00:00October 4th, 2019|Design and print|

If you want to keep the costs of your printed marketing materials to the minimum, here are a few suggestions: Planning The first thing to do is to have a good hard think about the print item you think you need: Who is it aimed at? What do you want to say to them? What do you [...]

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