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Has email killed direct mail?

By | 2019-03-22T13:06:51+00:00 March 22nd, 2019|Articles|

If we were to believe the technology pundits, we could be forgiven for thinking that email and the various forms of e-marketing now available to us – e-shots, e-zines, e-news, etc. – has seen the death of direct mail via the postal system. However, more and more companies are realising that e-marketing is not the [...]

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10 reasons to choose a full service agency

By | 2019-03-15T12:22:45+00:00 March 15th, 2019|Articles|

Reasons to choose a full service agency A full service agency, also known as an integrated agency, will be able to provide the entire range of marketing communications tools, rather than offering specialisation in one, such as advertising or public relations. Ideally, it will also be able to provide a valuable marketing resources, offering [...]

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Sharing the load – an easier way to social media success

By | 2019-03-07T14:38:54+00:00 March 7th, 2019|Articles, Construction industry marketing|

Ensuring social media success relies on a number of factors. Giving the responsibility to one person is not necessarily the best route. We recently made a marketing communications presentation to a large building materials manufacturer. The subjects were widespread, but one area that came up for discussion was the use of social media. One of [...]

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Creativity for business

By | 2018-11-26T15:16:16+00:00 August 3rd, 2018|Services|

Most people would categorise an advertising agency or design consultancy as being part of the ‘creative industry’. For these types of business it is certainly true that creativity is an important skill, if not the most important skill. Yet, for any business to survive and thrive, whatever field they are in, creativity is a vital [...]

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CGI shows its versatility

By | 2018-11-26T15:16:16+00:00 June 20th, 2018|CGI, Services|

It wasn't too long ago that computer generated imagery (CGI) was the sole preserve of the large movie studios who could afford to invest time and money developing systems to create stunning visual effects. Nowadays, CGI has become much more widely accessible thanks to the development of software, hardware and skills. It still represents a considerable investment, both [...]

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Get an agency with dirt on its hands

By | 2018-11-26T15:16:16+00:00 June 19th, 2018|Construction industry marketing, Home, Marketing, PR|

Choosing a full service agency that is prepared to get dirty could make all the difference to your marketing, especially if you're in the construction industry. At a recent meeting with a prospective construction industry client, we were asked, "Would you be prepared to attend some of our installer training courses?" A simple question, and one [...]

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Why every start-up company needs graphic design

By | 2018-11-26T15:16:17+00:00 June 12th, 2018|Branding, Marketing|

So, you've got the business idea and you have a plan... One of the next vital steps in the process is naming your business and establishing its brand ethos, including the creation of a visual identity. You could decide on the name and branding strategy for yourself, but this is probably the best time to [...]

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Full service agency delivers more benefits

By | 2018-11-26T15:16:17+00:00 June 8th, 2018|Home, Marketing, PR|

The benefits of a full service agency Ever wondered why you should consider using a single, full service, or integrated, agency for your marketing communications rather than separate agencies for advertising, PR, internet, design and so on? Here are some compelling reasons why a full service agency is best for you: Single point of contact [...]

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It’s not what we do

By | 2018-11-26T15:16:17+00:00 May 1st, 2018|Home, Marketing, PR, Services|

...it's the way that we do it! Let’s face it, almost any full service advertising agency can provide you with everything you need to satisfy your marketing services requirements – copywriting, design, origination and implementation of all types of promotional tools from advertising to websites, PR to inbound marketing, brochures to exhibition stands. And all [...]

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