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Controlling print costs

By |2019-10-04T13:19:36+01:00October 4th, 2019|Design and print|

If you want to keep the costs of your printed marketing materials to the minimum, here are a few suggestions: Planning The first thing to do is to have a good hard think about the print item you think you need: Who is it aimed at? What do you want to say to them? What do you [...]

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Has email killed direct mail?

By |2019-09-27T13:00:23+01:00September 27th, 2019|Articles|

If we were to believe the technology pundits, we could be forgiven for thinking that email and the various forms of e-marketing now available to us – e-shots, e-zines, e-news, etc. – has seen the death of direct mail via the postal system. However, more and more companies are realising that e-marketing is not the [...]

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Size matters

By |2019-09-20T13:53:16+01:00September 20th, 2019|Home, Marketing, PR, Services|

Why a small agency is better than a large agency It’s amazing what comes out of client meetings! Recently, a client commented to our MD, “You know Dean, over the years we have used some of the biggest agencies around, but I can’t honestly say that their output has been any better than we get from smaller outfits [...]

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Top advertising mistakes

By |2019-09-12T15:35:31+01:00September 12th, 2019|Services|

We've been putting together a list of top advertising mistakes. Here are our thoughts: • Putting too much information in the advert • Not having a cohesive plan/strategy • Not evaluating your advertising activity • Producing a boring advert • Copying your competitors • Not advertising enough - expecting one advert to do the job [...]

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Does your agency think for you?

By |2019-09-06T14:47:37+01:00September 6th, 2019|Articles, Home, Marketing, PR|

We had an interesting call recently: Ostensibly from a 'web marketing' agency, the charming and efficient chap on the phone offered us a free survey of our website and critique on our web marketing. Always keen to improve our marketing efforts and learn a thing or two, especially if it's free of charge, we agreed. [...]

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It’s not what we do

By |2019-08-09T12:56:52+01:00August 9th, 2019|Home, Marketing, PR, Services|

...it's the way that we do it! Let’s face it, almost any full service advertising agency can provide you with everything you need to satisfy your marketing services requirements – copywriting, design, origination and implementation of all types of promotional tools from advertising to websites, PR to inbound marketing, brochures to exhibition stands. And all [...]

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The road to hell

By |2019-08-02T13:38:41+01:00August 2nd, 2019|Services|

Websites need maintenance So, you've got yourself a content managed, mobile friendly website and can look after it all very nicely by yourself, without the need for spending any more money on a costly website design company? After all, that's the whole point of having a CMS site isn't it? You can forget it and get on [...]

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10 reasons to choose a full service agency

By |2019-07-29T14:27:23+01:00July 29th, 2019|Articles|

Reasons to choose a full service agency A full service agency, also known as an integrated agency, will be able to provide the entire range of marketing communications tools, rather than offering specialisation in one, such as advertising or public relations. Ideally, it will also be able to provide a valuable marketing resources, offering [...]

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