Our experience in the construction industry has, naturally, brought us into contact with a variety of target audiences – professionals and trades people working throughout the building industry.
This gives us a clear understanding of what motivates an architect or engineer to specify, a contractor to use, a plumber to buy and a builders’ merchant to stock.
Creating effective marketing and communications strategies for such a diverse selection of people demands an understanding of how they work, both as individuals and collectively, how they influence the decisions on which products are used in these projects and what they look for in the products and services they choose.
We also appreciate how and why specifications and decisions can change as a project passes through the hands of purchasing departments and quantity surveyors.
For our clients, this understanding means that they do not have to explain the reasons why their products are specified, stocked and used or how to translate a product’s features into benefits that are applicable to each target audience. The results are precise creative solutions, accurate copywriting and less time and hassle spent in briefings. It also makes for an easy working relationship, helped, of course, by our friendly, straight-talking approach.
Contact us to find out how you can benefit from our understanding.
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