Our experience in the construction industry has, naturally, brought us into contact with a variety of target audiences – professionals and trades people working throughout the building industry.
This gives us a clear understanding of what motivates an architect or engineer to specify, a contractor to use, a plumber to buy and a builders’ merchant to stock.
Creating effective marketing and communications strategies for such a diverse selection of people demands an understanding of how they work, both as individuals and collectively, how they influence the decisions on which products are used in these projects and what they look for in the products and services they choose.
We also appreciate how and why specifications and decisions can change as a project passes through the hands of purchasing departments and quantity surveyors.
For our clients, this understanding means that they do not have to explain the reasons why their products are specified, stocked and used or how to translate a product’s features into benefits that are applicable to each target audience. The results are precise creative solutions, accurate copywriting and less time and hassle spent in briefings. It also makes for an easy working relationship, helped, of course, by our friendly, straight-talking approach.
Contact us to find out how you can benefit from our understanding.
Latest related blog posts
Why pay for graphic design? You might think that hiring a professional graphic designer is one more expense you could do without, especially when your [...]
Publicity Services has transformed our PR activity in all areas. Their competence and professionalism inspire confidence and mean that they require minimal management or direction…
Publicity Services’ ability to assimilate the technical aspects of our products and translate product features into benefits relevant to our target audiences brings many benefits to our marketing activity…
Publicity Services’ transformed the direction and enthusiasm of our marketing efforts, mixing well with directors, marketing, sales and technical staff to achieve results…
Thanks to their professional input, market knowledge and creative thinking, we have been able to maintain our position at the top of the market…