Architectural illustration
Property developers and house builders have always recognised the potential for using artists impressions of their designs, concepts and properties to woo potential investors and clients.
3D CGI architectural illustration techniques offer enormous potential for selling a project or property, even before work has started on it, bringing a number of benefits to the builder, developer, investor and customer.
Architectural illustration gives you a head start
Whether new build or refurbishment, the cost of property development for housing, commercial or leisure purposes is considerable and there is almost always a pressure for returns to be realised as quickly and profitably as possible, whilst minimising risk.
But how do you persuade the prospective buyer of, or investor in, your product (house, property, interior, etc.) to part with their cash when the product has not yet been produced?
The answer, of course, is to produce an artists impression, or architectural illustration of the property or development.
Our CGI artists create realistic architectural visualisations of your property’s exterior and interiors use in all sorts of sales and marketing presentations.
3D architectural illustrations can be produced well ahead of a project’s intended start date, even before the first sod has been turned. They give the developer a chance to show concepts and make alterations at the earliest stages, providing the opportunity to sell off-plan or secure investment before the major project costs are incurred.
A high quality artists impression can be created from the most scant of briefs or detailed architectural drawings. When selling a development concept, this can save time and money in attracting property investors, and can often inform the final project design.
CGI creates interiors with flair and flexibility
Whether an interior designer, shopfitter, house builder or property developer, your sales and marketing efforts can benefit from high quality artists impressions of your interiors.
As with the exterior, interior visualisations are produced to photo-realistic quality to convince your clients of the project’s potential and your credentials.
3D architectural visualisations of interiors allow you to create introduce finishes, furnishings and moods. You can also change things around to suit your client’s preferences during the design and development process.
Animation adds appeal
Still images created from artists impressions and architectural illustrations have their place, but in this modern world of video and moving images, nothing attracts attention or adds appeal like a fly-round or walk-through of your project.
Animations allow the potential buyer or investor to see things from all angles and give a feel for the scale and quality of your project.
For large projects, such as housing developments, a fly-round takes your audience on a guided tour of the area and its facilities, giving a sense of place and excitement.
For individual projects, such as a home or commercial interior, a walk-through provides a virtual tour from the viewer’s eye level, informing and enthusing the potential buyer and investor.
Video files of fly-rounds and walk-throughs can be used in a wide variety of collateral for property marketing, including internet, sales and kiosk presentations with professional voice overs and sound tracks.
Find out how your property marketing can benefit from our artists impressions, architectural illustration and 3D CGI visualisations.
