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Publicity Services is a full service PR, advertising and marketing services agency based in Lichfield, Staffordshire in the Midlands. The company's philosophy is to offer a straight-talking approach to business, whilst applying established marketing principles to create the most effective marketing communications solutions. Publicity Services delivers all types of promotional and marketing requirements, including design and print, digital marketing, public relations and advertising (print, broadcast and online). With massive experience of marketing in the construction industry, the company is one of the best construction industry marketing agencies around. They're also pretty good at other B2B marketing and can turn their hand (and creative minds) to B2C when required.

Is your branding still working for you?

By |2019-12-06T12:57:18+00:00December 6th, 2019|Services|

Whatever sector you work in, you should reassess your brand’s values every now and then and look to keep your communications fresh, if only to make sure that you are keeping up with changes in your markets and staying ahead of the competition. All successful companies revisit their brand and communications periodically, even the world's [...]

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Creativity for business

By |2019-11-29T14:10:21+00:00November 29th, 2019|Services|

Most people would categorise an advertising agency or design consultancy as being part of the ‘creative industry’. For these types of business it is certainly true that creativity is an important skill, if not the most important skill. Yet, for any business to survive and thrive, whatever field they are in, creativity is a vital [...]

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Email marketing

By |2019-11-22T15:53:10+00:00November 22nd, 2019|Articles, Digital, Marketing|

If you want to send out regular marketing messages then email could be a good option for you. It's quick, low or no cost and you can target the right audiences at the right time. Responses to emails tend to be higher than postal direct mailers because email is so immediate. Measuring results will show [...]

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Making a marketing plan

By |2019-11-08T14:15:24+00:00November 8th, 2019|Services|

Have you been thinking you need to get together a marketing plan but just don’t seem to find the time or haven’t a clue where to start? Here’s our short guide to the essential elements you need to think about… Your marketing goals Are you looking for new customers, to increase repeat business, increase awareness [...]

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Controlling print costs

By |2019-10-04T13:19:36+00:00October 4th, 2019|Design and print|

If you want to keep the costs of your printed marketing materials to the minimum, here are a few suggestions: Planning The first thing to do is to have a good hard think about the print item you think you need: Who is it aimed at? What do you want to say to them? What do you [...]

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Top advertising mistakes

By |2019-09-12T15:35:31+00:00September 12th, 2019|Services|

We've been putting together a list of top advertising mistakes. Here are our thoughts: • Putting too much information in the advert • Not having a cohesive plan/strategy • Not evaluating your advertising activity • Producing a boring advert • Copying your competitors • Not advertising enough - expecting one advert to do the job [...]

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Your brand and your staff

By |2019-07-05T14:34:35+00:00July 5th, 2019|Services|

All employees  play a crucial part in managing your brand, because they can affect what customers and colleagues think of your business. Therefore, it is important to ensure that they understand your brand and believe in what it stands for. If they do, their actions will communicate this to other colleagues and customers. Employees can [...]

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Marketing for start ups and small business

By |2019-07-05T14:57:24+00:00July 5th, 2019|Our news|

Do you need a marketing department, but can't afford it? Marketing need not be expensive! As providers of integrated marketing communications we like to think of ourselves as the additional arm to any marketing department, but not every company has a marketing department, especially start up companies and small businesses who cannot justify a full-time [...]

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Content preparation for marketing materials

By |2019-06-28T14:09:01+00:00June 28th, 2019|Services|

Early on in the preparation of any printed marketing materials, and ideally before you contact a designer, it is important to prepare as much content as possible to make the process as efficient as possible and minimise costs. A great first step is to plan in outline and in order the information that will be [...]

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