Our experience in the construction industry has, naturally, brought us into contact with a variety of target audiences – professionals and trades people working throughout the building industry.
This gives us a clear understanding of what motivates an architect or engineer to specify, a contractor to use, a plumber to buy and a builders’ merchant to stock.
Creating effective marketing and communications strategies for such a diverse selection of people demands an understanding of how they work, both as individuals and collectively, how they influence the decisions on which products are used in these projects and what they look for in the products and services they choose.
We also appreciate how and why specifications and decisions can change as a project passes through the hands of purchasing departments and quantity surveyors.
For our clients, this understanding means that they do not have to explain the reasons why their products are specified, stocked and used or how to translate a product’s features into benefits that are applicable to each target audience. The results are precise creative solutions, accurate copywriting and less time and hassle spent in briefings. It also makes for an easy working relationship, helped, of course, by our friendly, straight-talking approach.
Contact us to find out how you can benefit from our understanding.
Download our construction industry marketing literature here.
Portfolio
Advertising to architects
Creative advertising to architects National and international trade campaign advertising to architects, specifiers, distributors and installers. Series of display advertisements created to promote range of benefits delivered by product to various areas of application - fire safety, hotel interiors, health and education. Media schedule prepared and copy supplied to suit key editorial features covering these topics in [...]
Product brochure design gets closer
Product brochure design and print Major new product brochure for leading British designer and manufacturer of concealed door closers. The brief: "We need a new door closer brochure." Employing the full range of skills and construction industry knowledge available at Publicity Services, we created this comprehensive 48-page brochure from scratch. In-depth knowledge of the products [...]
3D product modelling
3D product model shows hidden benefits Advanced computer generated imagery (CGI) techniques combine with visualisation skills and artistic interpretation to create stunning, eye-catching visual representations of all types of products. Working from CAD files or the simplest of sketches, our highly skilled CGI technicians create amazing 3D computer models of all types of products. The [...]
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Publicity Services has transformed our PR activity in all areas. Their competence and professionalism inspire confidence and mean that they require minimal management or direction…
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