Whether for property marketing, product and prototype visualisation or character animation, computer generated imagery (CGI) offers the potential to create stunning, imaginative visuals from almost limitless perspectives and with loads of possibilities.
Architectural illustration & artist’s impressions
Architects, property developers, house builders and estate agents use architectural illustrations to show the potential of a development before it is built.
The finished illustration can be used for a variety of purposes:-
- To sell the design to a client
- Property marketing
- Encourage investment
- Support planning submissions
Photo-realistic artist’s impressions help clients and other parties to see what a project will look like before building starts, with accurate depictions of materials and finishes. They can even show what a building project will look like in different weather or lighting conditions. The advantages are numerous:
- An accurate architectural illustration can inform decisions on materials and finishes before materials are purchased, allowing changes to be made without incurring excessive costs.
- High quality artist’s impressions show a building in its environment, with landscaping giving a true idea of what the finished property will look like.
- Incorporated into a location photograph, the property CGI can be used to create a photo-montage, showing the new property in its proposed position.
- For development of existing properties, CGI techniques can be used to show alterations and enhance site photographs.
- Architectural illustrations can be created to allow viewing from a variety of angles.
Our talented CGI artists create amazing artist’s impressions and architectural illustrations of all types of buildings and infrastructure developments, from houses to industrial estates.
Walk-throughs, fly-rounds and animations can be produced in a variety of styles to create stunning videos for sales and marketing presentations in marketing suites or online.
Normally created from architectural drawings and materials schedules, architectural illustrations can also be produced from verbal briefs and references. Our CGI studio is equally at home working with a variety of origination materials, helping you to create the final high quality artist’s impression that you need.
Architectural visualisation fills the photography gap
There are many situations where the ideal scene or location is simply not available to be photographed. This is where photo-realistic architectural visualisation can fill the gap.
Particularly useful for building materials manufacturers, infrastructure developers and energy companies, imaginary or hypothetical scenes can be created to show typical product application areas, even incorporating products within the scene.
Creative photo-realistic visualisations provide an eye-catching, highly attractive presentation.
Realistic artist’s impressions of interiors can be created from mood boards and material samples or to your own design criteria, incorporating bespoke furniture, decorative finishes and fabrics.
Walk-through and animations of house and property interiors add appeal to sales and marketing materials for presentations, showrooms, marketing suites and websites.
Unlimited potential of artist’s impressions
Combining 3D product modelling with artist’s impressions of interiors and/or exteriors, site photography or library images enables building materials manufacturers to insert their products into photo-realistic settings, offering a viable alternative to studio photography.
This can offer huge savings over traditional studio photography as it does not require the design and construction of roomsets. It also provides amazing control over all elements of the image, including product finishes, interior decor, building materials, lighting, weather and camera angles.
You don’t have to wait for your products to be manufactured, saving time and costs, and allowing you to get marketing material prepared well ahead of product launch dates.
And you don’t have to be in the studio (or on site) to supervise!
3D rendered product modelling
Product and prototype visualisation provides 3D rendered images from detailed CAD drawings or the simplest of briefs. Again, animation options range from simple fly-rounds to complete working models.