Project Description

Logo design for SME

New visual identity for SME operating in the hi-tec communications and networking industry.

Key that the branding conveyed the range of technological services offered and needed to work well across all marketing collateral, including website, stationery, electronic communications, vehicles and work-wear.

Following consultations with company executives, Publicity Services developed a number of visual concepts for consideration together with recommendations, which ultimately resulted in a final logo.

Publicity Services subsequently created an identity toolkit to ensure consistent application of the branding, which included logo options, fonts and colours as well as guidelines for use.

Toolkit guidelines were then applied to company stationery, vehicle livery designs and other marketing collateral.