If we were to believe the technology pundits, we could be forgiven for thinking that email and the various forms of e-marketing now available to us – e-shots, e-zines, e-news, etc. – has seen the death of direct mail via the postal system. However, more and more companies are realising that e-marketing is not the [...]
Leading sealants and adhesives supplier, Bond-it, recently turned to Publicity Services to create a corporate newsletter celebrating its tenth anniversary in business. Multiple objectives were established for the newsletter which has been sent to the company's stockists and distributors throughout the building industry. In addition to marking the company's ten years of success, the newsletter [...]
