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News, views and informative articles covering all aspects of marketing communications – design, PR, advertising, strategies from leading Midlands full service agency

Sharing the load – an easier way to social media success

By |2020-01-20T13:45:08+00:00January 20th, 2020|Articles, Construction industry marketing|

Ensuring social media success relies on a number of factors. Giving the responsibility to one person is not necessarily the best route. We recently made a marketing communications presentation to a large building materials manufacturer. The subjects were widespread, but one area that came up for discussion was the use of social media. One of [...]

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Email marketing

By |2019-11-22T15:53:10+00:00November 22nd, 2019|Articles, Digital, Marketing|

If you want to send out regular marketing messages then email could be a good option for you. It's quick, low or no cost and you can target the right audiences at the right time. Responses to emails tend to be higher than postal direct mailers because email is so immediate. Measuring results will show [...]

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Technical copywriters create understanding

By |2019-10-25T12:34:33+01:00October 25th, 2019|Articles, PR, Services|

Is writing one of those 'you either have it or you don't' talents? At its simplest levels, the answer is probably no. Most people can master the rudimentary skills of putting a few words together to make a sentence, and even a few sentences together to make a paragraph. You don't even need to be [...]

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Has email killed direct mail?

By |2019-09-27T13:00:23+01:00September 27th, 2019|Articles|

If we were to believe the technology pundits, we could be forgiven for thinking that email and the various forms of e-marketing now available to us – e-shots, e-zines, e-news, etc. – has seen the death of direct mail via the postal system. However, more and more companies are realising that e-marketing is not the [...]

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Does your agency think for you?

By |2019-09-06T14:47:37+01:00September 6th, 2019|Articles, Home, Marketing, PR|

We had an interesting call recently: Ostensibly from a 'web marketing' agency, the charming and efficient chap on the phone offered us a free survey of our website and critique on our web marketing. Always keen to improve our marketing efforts and learn a thing or two, especially if it's free of charge, we agreed. [...]

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10 reasons to choose a full service agency

By |2019-07-29T14:27:23+01:00July 29th, 2019|Articles|

Reasons to choose a full service agency A full service agency, also known as an integrated agency, will be able to provide the entire range of marketing communications tools, rather than offering specialisation in one, such as advertising or public relations. Ideally, it will also be able to provide a valuable marketing resources, offering [...]

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Marketing to architects

By |2018-11-26T15:16:18+00:00March 26th, 2018|Articles, Construction industry marketing, Marketing|

If you are in the business of marketing to architects, there are a number of factors that need to be considered in order to achieve your desired results. Here we give an insight into the role the architect plays, the reasons they choose products and how building materials manufacturers can influence the specification process:- Why [...]

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