Leading sealants and adhesives supplier, Bond-it, recently turned to Publicity Services to create a corporate newsletter celebrating its tenth anniversary in business.
Multiple objectives were established for the newsletter which has been sent to the company’s stockists and distributors throughout the building industry. In addition to marking the company’s ten years of success, the newsletter also conveys Bond-it’s thanks to its customers for the part they have played in the company’s achievements. It also takes the opportunity to promote the company’s commitment to quality and service as well as introducing new products and initiatives.
Research and writing of the editorial was undertaken by our own copywriting staff, whilst the studio created some alternative designs and final artwork for printing, and organised final print and delivery. All Bond-it had top do was supply the information through interviews with key executives and approve the final copy – simple!
Publicity Services’ MD, Dean Murphy, comments, “It is great to see a project completed so effortlessly for the client.
“Our construction industry marketing knowledge and experience pays dividends when it comes to creating effective communications for all sectors of the industry. We appreciate how the various trades and professionals work together and what languages they speak. This allows us to undertake thorough, appropriate research and write copy that is relevant and appropriate for the given target audience.
“It works in all areas of our activities, from media relations through sales and technical literature to websites and social media writing. It gives our clients total confidence that we can handle anything from a simple product statement through to technical feature articles – and newsletters, of course!”
Contact us to discover how we can transform your PR and promotional copywriting or to find out more about our construction industry marketing expertise.
