We’ve been putting together a list of top advertising mistakes. Here are our thoughts:
• Putting too much information in the advert
• Not having a cohesive plan/strategy
• Not evaluating your advertising activity
• Producing a boring advert
• Copying your competitors
• Not advertising enough – expecting one advert to do the job
• Believing you don’t need to advertise
• Assuming you can’t afford to advertise
• Not having a consistent image
• Not knowing what to expect from advertising
• Focusing on the product/service and not the benefits
• Not solving your customers problem
• Not placing the right advert in the right place
• Not having a ‘call to action’
• Barely mentioning the product or service
• Not understanding your audience
• Not knowing what your audience wants
We offer the complete advertising service – media planning, media buying, scheduling, creative and despatch of copy. So, if you need help with your advertising (online, print or broadcast), give us a call. We’ll make sure you don’t make any of these top advertising mistakes.