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Is your branding still working for you?

By |2019-12-06T12:57:18+00:00December 6th, 2019|Services|

Whatever sector you work in, you should reassess your brand’s values every now and then and look to keep your communications fresh, if only to make sure that you are keeping up with changes in your markets and staying ahead of the competition. All successful companies revisit their brand and communications periodically, even the world's [...]

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Creativity for business

By |2019-11-29T14:10:21+00:00November 29th, 2019|Services|

Most people would categorise an advertising agency or design consultancy as being part of the ‘creative industry’. For these types of business it is certainly true that creativity is an important skill, if not the most important skill. Yet, for any business to survive and thrive, whatever field they are in, creativity is a vital [...]

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Making a marketing plan

By |2019-11-08T14:15:24+00:00November 8th, 2019|Services|

Have you been thinking you need to get together a marketing plan but just don’t seem to find the time or haven’t a clue where to start? Here’s our short guide to the essential elements you need to think about… Your marketing goals Are you looking for new customers, to increase repeat business, increase awareness [...]

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Technical copywriters create understanding

By |2019-10-25T12:34:33+00:00October 25th, 2019|Articles, PR, Services|

Is writing one of those 'you either have it or you don't' talents? At its simplest levels, the answer is probably no. Most people can master the rudimentary skills of putting a few words together to make a sentence, and even a few sentences together to make a paragraph. You don't even need to be [...]

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Size matters

By |2019-09-20T13:53:16+00:00September 20th, 2019|Home, Marketing, PR, Services|

Why a small agency is better than a large agency It’s amazing what comes out of client meetings! Recently, a client commented to our MD, “You know Dean, over the years we have used some of the biggest agencies around, but I can’t honestly say that their output has been any better than we get from smaller outfits [...]

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Top advertising mistakes

By |2019-09-12T15:35:31+00:00September 12th, 2019|Services|

We've been putting together a list of top advertising mistakes. Here are our thoughts: • Putting too much information in the advert • Not having a cohesive plan/strategy • Not evaluating your advertising activity • Producing a boring advert • Copying your competitors • Not advertising enough - expecting one advert to do the job [...]

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It’s not what we do

By |2019-08-09T12:56:52+00:00August 9th, 2019|Home, Marketing, PR, Services|

...it's the way that we do it! Let’s face it, almost any full service advertising agency can provide you with everything you need to satisfy your marketing services requirements – copywriting, design, origination and implementation of all types of promotional tools from advertising to websites, PR to inbound marketing, brochures to exhibition stands. And all [...]

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The road to hell

By |2019-08-02T13:38:41+00:00August 2nd, 2019|Services|

Websites need maintenance So, you've got yourself a content managed, mobile friendly website and can look after it all very nicely by yourself, without the need for spending any more money on a costly website design company? After all, that's the whole point of having a CMS site isn't it? You can forget it and get on [...]

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