Project Description

CGIs extend image library

This series of photomontages were created for a new product brochure for the country’s leading manufacturer of concealed door closers, Samuel Heath, also renowned for their high quality bathroom fittings and architectural hardware.

With products distributed through specialist ironmongers, the company faces a real challenge in obtaining suitable application photography for the various sectors of the industry that the product is marketed to, especially at short notice.

The solution proposed by Publicity Services was to use a combination of library images and CGI models of product and door. These images were then montaged to create realistic, eye-catching representations of product applications relevant to education, health, hotel, commercial and heritage situations.

CGI modelling was preferred to simple product photography as it allowed us to adjust angles and viewpoints to suit the perspective of the background images.

The final images have been used in a new product brochure which covers all aspects of product specification and application as well as a national campaign advertising to architects and specifiers.

Our CGI artists can create everything from 3D product models to stunning interiors and architectural illustrations, using the scantest briefs or most detailed of origination materials, rough sketched to CAD files. Give us a call to discover how CGI can transform your presentations. It’s often the cheaper, more attractive alternative to photography.