Full service agency Tamworth
Previously based in Lichfield, full service marketing and advertising agency, Publicity Services has recently moved operations to Tamworth.
The company was established more than 30 years ago, specifically to provide the full range of marketing services for companies operating in the business to business (B2B) and business to consumer (B2C) markets.
Renowned as a construction industry marketing agency, Publicity Services is equally adept at providing industrial marketing services and consumer orientated promotions thanks to its marketing expertise.
Managing director, Dean Murphy comments, “It is surprising how many companies fail to apply marketing principles rigorously when creating communications strategies. Our approach is to ask as many questions as necessary to gain a deep understanding of the challenges facing our clients. Only then will we make recommendations on the most appropriate and affordable solutions.
“The move to Tamworth enables us to deliver all the benefits of a true full service agency to the many and varied companies, large and small, that operate in this vibrant and buoyant town. I’ve lived here for many years now and, whilst I cannot claim to be a true Tammie, I love the place and the people.
“Looking around, there aren’t many marketing or advertising agencies in the area that are capable of offering what we do. We have already helped Tamworth based companies such as Fosroc, Smurfit and Spectrum, as well as doing pro bono work for the local Scouts, and I am really looking forward to helping new and established enterprises to grow their business!”
Publicity Services prides itself on its straight-talking approach to business, a rarity in the agency game.
Being a full service agency, the company provides the full range of marketing communications services, including design, advertising, websites, branding and corporate identity, PR and much more. Where other agencies have to sub-contract work to others, Publicity Services is able to undertake virtually every aspect of a projects.
Company executives are extremely easy to work with and require minimal, if any, day to day management. Their experience, knowledge and resources enable them to take every project from concept to completion with the minimum of fuss, giving clients absolute confidence that a job will be undertaken and delivered to their satisfaction – on time and on budget!
The benefits for local businesses of having a full service marketing agency in Tamworth extend beyond those of merely having a resource on their doorstep. Full service agencies deliver a host of benefits, including:
Single point of contact – a full service agency gives companies a single person to deal with, rather than having to talk to several marketing communications suppliers. It means that you don’t have to deliver the same brief more than once and try to manage different, potentially competing, suppliers.
Long term strategic partnership – a full service agency will gain a full understanding of the markets you operate in, your products and services, giving you a valuable long term partner, rather than simply another supplier.
If you don’t fancy a long term relationships, you might want to reconsider. They are long term because they work. Constantly changing agencies, and suppliers for that matter, can severely dent the effectiveness of your campaigns and makes lot more work for you!
Cross-discipline thinking – full service agencies offer an integrated approach to your marketing communications needs. They will be able to recommend and provide a range of ways in which to get your message to the market, rather than just one, delivering greater value for money and a more complete solution.
Broad experience – a full service agency such as Publicity Services will almost certainly have handled projects like yours before. They will be able to apply this experience to your company and markets to make advertising, PR, websites and other promotions far more effective.
Neutrality – a full service agency will be media, and method, neutral. They will not be stuck to one preferred method and will select the most effective solutions to achieve the best results for you.
Easy to deal with– using a single, full service agency approach means that you will not have to deal with several specialist agencies, all competing for a share of your budget. Plus, you’ll know exectly where you are at all times, because you are only dealing with one point of contact.
Versatility – a full service agency will be flexible in its approach and be able to adapt to different challenges.
Cohesive – a full service agency will deliver a strong, comprehensive plan, giving you a consistent message across all media and methods, avoiding confusion in your markets and ensuring that each promotional tool is supporting the other to reinforce your message and maximise effectiveness.
So, if you are looking for a full service advertising and marketing communications agency in the Tamworth area, there’s now one right on your doorstep!