Responsive website meets Google requirements

Gateshead-based recycling company, Riverdale Paper came to Publicity Services to have a new responsive, mobile-friendly website created prior to a Google algorithm change.

The company’s existing website was still serviceable, but with Google announcing that non-mobile-friendly websites would be penalised in its search engine rankings, Riverdale knew that a failure to change would prove disastrous for its position in future search results.

Selecting a versatile WordPress theme and adapting it to Riverdale’s requirements, we quickly created a new, responsive, content managed website. To keep costs to a minimum, and in keeping with Riverdale’s work ethics, material from the existing website was recycled and re-purposed to provide the majority of content for the new site.

The result is a modern-looking website that will meet Riverdale’s requirements for many years and provide the capability to expand with the company’s needs.

The new website can be seen here: Riverdale Paper plc