It wasn't too long ago that computer generated imagery (CGI) was the sole preserve of the large movie studios who could afford to invest time and money developing systems to create stunning visual effects. Nowadays, CGI has become much more widely accessible thanks to the development of software, hardware and skills. It still represents a considerable investment, both [...]
Now, don't get us wrong, even in today's age of photo-realistic CGI, there is still no substitute for high quality photography when you need to show your products in their best light, either as individual details or in a realistic setting in studio or on location. But photography is seldom as straightforward as it first [...]
Showing the benefits of many construction industry products can be challenging. Key features that deliver the benefits are often contained within protective casings or the product might be concealed from view when installed. CGI product models, or visualisations, provide the perfect solution and the techniques were applied to stunning effect when we were tasked with producing [...]
