Do you need a marketing department, but can't afford it? Marketing need not be expensive! As providers of integrated marketing communications we like to think of ourselves as the additional arm to any marketing department, but not every company has a marketing department, especially start up companies and small businesses who cannot justify a full-time [...]
Ensuring social media success relies on a number of factors. Giving the responsibility to one person is not necessarily the best route. We recently made a marketing communications presentation to a large building materials manufacturer. The subjects were widespread, but one area that came up for discussion was the use of social media. One of [...]
At Publicity Services we often get asked how to judge if a logo is a good one or not. We thought we would put together a few brief thoughts on what we think you should look for in a logo to be sure it is going to do what you need it to. Any [...]
New CGI created for housing development in Birmingham.
Websites need maintenance So, you've got yourself a content managed, mobile friendly website and can look after it all very nicely by yourself, without the need for spending any more money on a costly website design company? After all, that's the whole point of having a CMS site isn't it? You can forget it and get on [...]
Exhibitions and trade events provide the perfect opportunity for your business or organisation to demonstrate your product or service to many potential customers in an environment where people are interested and engaged. To get the most out of exhibiting and keep costs under control there are some important steps to take. Before the Event [...]
All employees play a crucial part in managing your brand, because they can affect what customers and colleagues think of your business. Therefore, it is important to ensure that they understand your brand and believe in what it stands for. If they do, their actions will communicate this to other colleagues and customers. Employees can [...]
Early on in the preparation of any printed marketing materials, and ideally before you contact a designer, it is important to prepare as much content as possible to make the process as efficient as possible and minimise costs. A great first step is to plan in outline and in order the information that will be [...]
Whatever sector you work in, you should reassess your brand’s values every now and then and look to keep your communications fresh, if only to make sure that you are keeping up with changes in your markets and staying ahead of the competition. All successful companies revisit their brand and communications periodically, even the world's [...]
Most people would categorise an advertising agency or design consultancy as being part of the ‘creative industry’. For these types of business it is certainly true that creativity is an important skill, if not the most important skill. Yet, for any business to survive and thrive, whatever field they are in, creativity is a vital [...]
