If you are in the business of marketing to architects, there are a number of factors that need to be considered in order to achieve your desired results. Here we give an insight into the role the architect plays, the reasons they choose products and how building materials manufacturers can influence the specification process:- Why [...]
Why a small agency is better than a large agency It’s amazing what comes out of client meetings! Recently, a client commented to our MD, “You know Dean, over the years we have used some of the biggest agencies around, but I can’t honestly say that their output has been any better than we get from smaller outfits [...]
...it's the way that we do it! Let’s face it, almost any full service advertising agency can provide you with everything you need to satisfy your marketing services requirements – copywriting, design, origination and implementation of all types of promotional tools from advertising to websites, PR to inbound marketing, brochures to exhibition stands. And all [...]
Choosing a full service agency that is prepared to get dirty could make all the difference to your marketing, especially if you're in the construction industry. At a recent meeting with a prospective construction industry client, we were asked, "Would you be prepared to attend some of our installer training courses?" A simple question, and one [...]
The benefits of a full service agency Ever wondered why you should consider using a single, full service, or integrated, agency for your marketing communications rather than separate agencies for advertising, PR, internet, design and so on? Here are some compelling reasons why a full service agency is best for you: Single point of contact [...]
We had an interesting call recently: Ostensibly from a 'web marketing' agency, the charming and efficient chap on the phone offered us a free survey of our website and critique on our web marketing. Always keen to improve our marketing efforts and learn a thing or two, especially if it's free of charge, we agreed. [...]
Exhibitions and trade events provide the perfect opportunity for your business or organisation to demonstrate your product or service to many potential customers in an environment where people are interested and engaged. To get the most out of exhibiting and keep costs under control there are some important steps to take. Before the Event [...]
If you want to send out regular marketing messages then email could be a good option for you. It's quick, low or no cost and you can target the right audiences at the right time. Responses to emails tend to be higher than postal direct mailers because email is so immediate. Measuring results will show [...]
So, you've got the business idea and you have a plan... One of the next vital steps in the process is naming your business and establishing its brand ethos, including the creation of a visual identity. You could decide on the name and branding strategy for yourself, but this is probably the best time to [...]
The advertising agency pitch How do you choose an advertising agency, or any marketing services agency for that matter? Should you ask an advertising agency to pitch for your account or is there a better way of choosing an agency that you will be working closely with and, one would hope, forming a lasting, rewarding and [...]
