Marketing

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Size matters

By |2019-09-20T13:53:16+01:00September 20th, 2019|Home, Marketing, PR, Services|

Why a small agency is better than a large agency It’s amazing what comes out of client meetings! Recently, a client commented to our MD, “You know Dean, over the years we have used some of the biggest agencies around, but I can’t honestly say that their output has been any better than we get from smaller outfits [...]

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Does your agency think for you?

By |2019-09-06T14:47:37+01:00September 6th, 2019|Articles, Home, Marketing, PR|

We had an interesting call recently: Ostensibly from a 'web marketing' agency, the charming and efficient chap on the phone offered us a free survey of our website and critique on our web marketing. Always keen to improve our marketing efforts and learn a thing or two, especially if it's free of charge, we agreed. [...]

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It’s not what we do

By |2019-08-09T12:56:52+01:00August 9th, 2019|Home, Marketing, PR, Services|

...it's the way that we do it! Let’s face it, almost any full service advertising agency can provide you with everything you need to satisfy your marketing services requirements – copywriting, design, origination and implementation of all types of promotional tools from advertising to websites, PR to inbound marketing, brochures to exhibition stands. And all [...]

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Get an agency with dirt on its hands

By |2019-06-11T13:23:53+01:00June 11th, 2019|Construction industry marketing, Home, Marketing, PR|

Choosing a full service agency that is prepared to get dirty could make all the difference to your marketing, especially if you're in the construction industry. At a recent meeting with a prospective construction industry client, we were asked, "Would you be prepared to attend some of our installer training courses?" A simple question, and one [...]

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Why every start-up company needs graphic design

By |2019-05-31T14:15:26+01:00May 31st, 2019|Branding, Marketing|

So, you've got the business idea and you have a plan... One of the next vital steps in the process is naming your business and establishing its brand ethos, including the creation of a visual identity. You could decide on the name and branding strategy for yourself, but this is probably the best time to [...]

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Full service agency delivers more benefits

By |2018-11-26T15:16:17+01:00June 8th, 2018|Home, Marketing, PR|

The benefits of a full service agency Ever wondered why you should consider using a single, full service, or integrated, agency for your marketing communications rather than separate agencies for advertising, PR, internet, design and so on? Here are some compelling reasons why a full service agency is best for you: Single point of contact [...]

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Does the pitch paint a true picture?

By |2018-11-26T15:16:18+01:00April 10th, 2018|Marketing|

The advertising agency pitch How do you choose an advertising agency, or any marketing services agency for that matter? Should you ask an advertising agency to pitch for your account or is there a better way of choosing an agency that you will be working closely with and, one would hope, forming a lasting, rewarding and [...]

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Marketing to architects

By |2018-11-26T15:16:18+01:00March 26th, 2018|Articles, Construction industry marketing, Marketing|

If you are in the business of marketing to architects, there are a number of factors that need to be considered in order to achieve your desired results. Here we give an insight into the role the architect plays, the reasons they choose products and how building materials manufacturers can influence the specification process:- Why [...]

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Marketing services for housing associations

By |2018-11-26T15:16:20+01:00August 17th, 2017|Marketing|

The marketing communications demands placed on housing associations and social landlords are varied and challenging. From the creation of an integrated promotional campaign for a new housing development to the writing and publication of a regular newsletter to keep clients, investors and staff informed about the services that the organisation delivers, marketing communications needs to [...]

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The listening agency

By |2018-06-22T14:57:11+01:00August 17th, 2017|Home, Marketing, Services|

Ever wondered why we have two ears and one mouth? It's because listening is more important than talking! At Publicity Services, we consider listening to be one of the most important attributes when it comes to creating solutions for our clients. It ranks alongside 'asking the right questions' and 'acting in our clients' best interests'. [...]

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