Create a successful brand
Need advice on how to create a strong brand image? Here are a few pointers to get you started.
Has email killed direct mail?
If we were to believe the technology pundits, we could be forgiven for thinking that email and the various forms of e-marketing now available to us – e-shots, e-zines, e-news, etc. – has seen the death of direct mail via the postal system. However, more and more companies are realising that e-marketing is not the [...]
Technical copywriters create understanding
Is writing one of those 'you either have it or you don't' talents? At its simplest levels, the answer is probably no. Most people can master the rudimentary skills of putting a few words together to make a sentence, and even a few sentences together to make a paragraph. You don't even need to be [...]
The two ears, one mouth approach to successful social media
I was always told that the reason we have two ears and one mouth is that listening is more important than talking, and that the art of being a good conversationalist is to listen more than you speak. The same is true of social media. Getting value and results from your social media activity relies [...]
Sharing the load – an easier way to social media success
Ensuring social media success relies on a number of factors. Giving the responsibility to one person is not necessarily the best route. We recently made a marketing communications presentation to a large building materials manufacturer. The subjects were widespread, but one area that came up for discussion was the use of social media. One of [...]
Property CGI for Birmingham house builders
New CGI created for housing development in Birmingham.
The road to hell
Websites need maintenance So, you've got yourself a content managed, mobile friendly website and can look after it all very nicely by yourself, without the need for spending any more money on a costly website design company? After all, that's the whole point of having a CMS site isn't it? You can forget it and get on [...]
Why every start-up company needs graphic design
So, you've got the business idea and you have a plan... One of the next vital steps in the process is naming your business and establishing its brand ethos, including the creation of a visual identity. You could decide on the name and branding strategy for yourself, but this is probably the best time to [...]
Using a graphic design studio saves time, money and hassle
Why pay for graphic design? You might think that hiring a professional graphic designer is one more expense you could do without, especially when your computer (or a mate’s) has all the software you need to do the job at a fraction of the cost. If only life were this simple! Rather than being an [...]
CGI shows its versatility
It wasn't too long ago that computer generated imagery (CGI) was the sole preserve of the large movie studios who could afford to invest time and money developing systems to create stunning visual effects. Nowadays, CGI has become much more widely accessible thanks to the development of software, hardware and skills. It still represents a considerable investment, both [...]