Why a small agency is better than a large agency It’s amazing what comes out of client meetings! Recently, a client commented to our MD, “You know Dean, over the years we have used some of the biggest agencies around, but I can’t honestly say that their output has been any better than we get from smaller outfits [...]
The benefits of a full service agency Ever wondered why you should consider using a single, full service, or integrated, agency for your marketing communications rather than separate agencies for advertising, PR, internet, design and so on? Here are some compelling reasons why a full service agency is best for you: Single point of contact [...]
The value of PR An online opinion, published on the Laboratory News website (Cut out the media middle-man), prompted us to think about dealing with the media and the value that PR offers anyone with a story to tell. The article in Laboratory News discusses the relationship between science and the mass media, bemoaning the fat that science is often [...]
Modern methods of message delivery demand a new approach to design. Here we take a look at the techniques required to assure success at design, origination and pre-production stages of any project.
Is writing one of those 'you either have it or you don't' talents? At its simplest levels, the answer is probably no. Most people can master the rudimentary skills of putting a few words together to make a sentence, and even a few sentences together to make a paragraph. You don't even need to be [...]
