Creating the best architectural visualisations Architectural visualisation has become a must-have for many involved in the design and development of all types of property. Advanced CGI techniques enable architects, developers, house builders and housing associations to present a realistic visual of how their development will look, sometimes even before the design is started. Neither is architectural [...]
If you want to keep the costs of your printed marketing materials to the minimum, here are a few suggestions: Planning The first thing to do is to have a good hard think about the print item you think you need: Who is it aimed at? What do you want to say to them? What do you [...]
Reasons to choose a full service agency A full service agency, also known as an integrated agency, will be able to provide the entire range of marketing communications tools, rather than offering specialisation in one, such as advertising or public relations. Ideally, it will also be able to provide a valuable marketing resources, offering [...]
Modern methods of message delivery demand a new approach to design. Here we take a look at the techniques required to assure success at design, origination and pre-production stages of any project.
Need advice on how to create a strong brand image? Here are a few pointers to get you started.
We've been putting together a list of top advertising mistakes. Here are our thoughts: • Putting too much information in the advert • Not having a cohesive plan/strategy • Not evaluating your advertising activity • Producing a boring advert • Copying your competitors • Not advertising enough - expecting one advert to do the job [...]
If we were to believe the technology pundits, we could be forgiven for thinking that email and the various forms of e-marketing now available to us – e-shots, e-zines, e-news, etc. – has seen the death of direct mail via the postal system. However, more and more companies are realising that e-marketing is not the [...]
Is writing one of those 'you either have it or you don't' talents? At its simplest levels, the answer is probably no. Most people can master the rudimentary skills of putting a few words together to make a sentence, and even a few sentences together to make a paragraph. You don't even need to be [...]
I was always told that the reason we have two ears and one mouth is that listening is more important than talking, and that the art of being a good conversationalist is to listen more than you speak. The same is true of social media. Getting value and results from your social media activity relies [...]
Have you been thinking you need to get together a marketing plan but just don’t seem to find the time or haven’t a clue where to start? Here’s our short guide to the essential elements you need to think about… Your marketing goals Are you looking for new customers, to increase repeat business, increase awareness [...]
