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CGI shows its versatility
It wasn't too long ago that computer generated imagery (CGI) was the sole preserve of the large movie studios who could afford to invest time and money developing systems to create stunning visual effects. Nowadays, CGI has become much more widely accessible thanks to the development of software, hardware and skills. It still [...]
Does the pitch paint a true picture?
The advertising agency pitch How do you choose an advertising agency, or any marketing services agency for that matter? Should you ask an advertising agency to pitch for your account or is there a better way of choosing an agency that you will be working closely with and, one would hope, [...]
Mobile ready websites and emails
Are your website and emails mobile ready? The proliferation of mobile devices in the last year or two presents a new challenge for marketing. If you want to maximise the opportunities that this new revolution presents, or at the very least not get left behind, you need to make sure [...]