Articles – PR and marketing agency Midlands

Marketing to architects
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Marketing to architects

Articles, Construction industry marketing, Marketing

Marketing to architects

By PS|2022-09-14T14:23:29+01:00September 1st, 2022|Articles, Construction industry marketing, Marketing|

If you are in the business of marketing to architects, there are a number of factors that need to be considered in order to achieve your desired results. Here we give an insight into the role the architect plays, the reasons they choose products and how building materials manufacturers can influence the specification process:- Why [...]

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PR for the construction industry
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PR for the construction industry

Articles, Construction industry marketing, PR

PR for the construction industry

By PS|2022-09-14T14:25:40+01:00August 23rd, 2022|Articles, Construction industry marketing, PR|

What is public relations? Most people know that PR stands for Public Relations, but when asked to define what this means, many will stumble and offer an explanation which conjures up images of AbFab, long lunches and cocktail parties. Whilst this image may be true for some sectors of the economy, as a PR [...]

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Does your agency think for you?
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Does your agency think for you?

Articles, Home, Marketing, PR

Does your agency think for you?

By PS|2022-09-14T14:24:38+01:00April 13th, 2022|Articles, Home, Marketing, PR|

We had an interesting call recently: Ostensibly from a 'web marketing' agency, the charming and efficient chap on the phone offered us a free survey of our website and critique on our web marketing. Always keen to improve our marketing efforts and learn a thing or two, especially if it's free of charge, we agreed. [...]

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10 reasons to choose a full service agency
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10 reasons to choose a full service agency

Articles

10 reasons to choose a full service agency

By PS|2022-09-14T14:19:04+01:00January 6th, 2022|Articles|

Reasons to choose a full service agency A full service agency, also known as an integrated agency, will be able to provide the entire range of marketing communications tools, rather than offering specialisation in one, such as advertising or public relations. Ideally, it will also be able to provide a valuable marketing resources, offering [...]

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Graphic design for all reasons
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Graphic design for all reasons

Articles, Services

Graphic design for all reasons

By PS|2021-11-01T11:21:17+00:00December 8th, 2021|Articles, Services|

Modern methods of message delivery demand a new approach to design. Here we take a look at the techniques required to assure success at design, origination and pre-production stages of any project.

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Has email killed direct mail?
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Has email killed direct mail?

Articles

Has email killed direct mail?

By PS|2021-07-07T11:39:41+01:00October 3rd, 2021|Articles|

If we were to believe the technology pundits, we could be forgiven for thinking that email and the various forms of e-marketing now available to us – e-shots, e-zines, e-news, etc. – has seen the death of direct mail via the postal system. However, more and more companies are realising that e-marketing is not the [...]

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Technical copywriters create understanding
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Technical copywriters create understanding

Articles, PR, Services

Technical copywriters create understanding

By PS|2021-07-07T11:39:05+01:00September 7th, 2021|Articles, PR, Services|

Is writing one of those 'you either have it or you don't' talents? At its simplest levels, the answer is probably no. Most people can master the rudimentary skills of putting a few words together to make a sentence, and even a few sentences together to make a paragraph. You don't even need to be [...]

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The two ears, one mouth approach to successful social media
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The two ears, one mouth approach to successful social media

Articles, Construction industry marketing

The two ears, one mouth approach to successful social media

By PS|2021-07-07T11:38:33+01:00August 31st, 2021|Articles, Construction industry marketing|

I was always told that the reason we have two ears and one mouth is that listening is more important than talking, and that the art of being a good conversationalist is to listen more than you speak. The same is true of social media. Getting value and results from your social media activity relies [...]

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Sharing the load – an easier way to social media success
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Sharing the load – an easier way to social media success

Articles, Construction industry marketing

Sharing the load – an easier way to social media success

By PS|2021-07-07T11:36:59+01:00July 6th, 2021|Articles, Construction industry marketing|

Ensuring social media success relies on a number of factors. Giving the responsibility to one person is not necessarily the best route. We recently made a marketing communications presentation to a large building materials manufacturer. The subjects were widespread, but one area that came up for discussion was the use of social media. One of [...]

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Preparing for an exhibition
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Preparing for an exhibition

Articles, Marketing

Preparing for an exhibition

By PSadmin|2020-01-31T12:27:57+00:00January 31st, 2020|Articles, Marketing|

Exhibitions and trade events provide the perfect opportunity for your business or organisation to demonstrate your product or service to many potential customers in an environment where people are interested and engaged. To get the most out of exhibiting and keep costs under control there are some important steps to take. Before the Event [...]

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