News, views and informative articles covering all aspects of marketing communications – design, PR, advertising, strategies from leading Midlands full service agency
If you want to send out regular marketing messages then email could be a good option for you. It's quick, low or no cost and you can target the right audiences at the right time. Responses to emails tend to be higher than postal direct mailers because email is so immediate. Measuring results will show [...]
Why pay for graphic design? You might think that hiring a professional graphic designer is one more expense you could do without, especially when your computer (or a mate’s) has all the software you need to do the job at a fraction of the cost. If only life were this simple! Rather than being an [...]
Now, don't get us wrong, even in today's age of photo-realistic CGI, there is still no substitute for high quality photography when you need to show your products in their best light, either as individual details or in a realistic setting in studio or on location. But photography is seldom as straightforward as it first [...]
Creating architectural illustrations Creating realistic architectural illustrations using CGI techniques relies on interpretation and creative skills. Our architectural CGI artists combine technical know-how with visual creativity. Working with a variety of companies in the housing, construction and civil engineering industries, over the past few years we have seen increasing demand for computer generated images (CGIs) [...]
When it comes to communicating your brand to your customers there are many techniques and issues that you will need to consider. You'll also need to bear in mind all the aspects of your communications that convey your brand. This might include your logo & identity, website, signage, premises, livery, uniforms, stationery, packaging, advertising, literature [...]
We all know it's tough out there, and marketing is almost always the first budget item to be cut when a recession starts to bite. To some, this might seem reasonable; after all, cutting marketing expenditure immediately puts pounds on net profit, and why should a company spend money chasing a shrinking market As a [...]
