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Creativity for business

By | 2018-11-26T15:16:16+00:00 August 3rd, 2018|Services|

Most people would categorise an advertising agency or design consultancy as being part of the ‘creative industry’. For these types of business it is certainly true that creativity is an important skill, if not the most important skill. Yet, for any business to survive and thrive, whatever field they are in, creativity is a vital [...]

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CGI shows its versatility

By | 2018-11-26T15:16:16+00:00 June 20th, 2018|CGI, Services|

It wasn't too long ago that computer generated imagery (CGI) was the sole preserve of the large movie studios who could afford to invest time and money developing systems to create stunning visual effects. Nowadays, CGI has become much more widely accessible thanks to the development of software, hardware and skills. It still represents a considerable investment, both [...]

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Get an agency with dirt on its hands

By | 2018-11-26T15:16:16+00:00 June 19th, 2018|Construction industry marketing, Home, Marketing, PR|

Choosing a full service agency that is prepared to get dirty could make all the difference to your marketing, especially if you're in the construction industry. At a recent meeting with a prospective construction industry client, we were asked, "Would you be prepared to attend some of our installer training courses?" A simple question, and one [...]

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Why every start-up company needs graphic design

By | 2018-11-26T15:16:17+00:00 June 12th, 2018|Branding, Marketing|

So, you've got the business idea and you have a plan... One of the next vital steps in the process is naming your business and establishing its brand ethos, including the creation of a visual identity. You could decide on the name and branding strategy for yourself, but this is probably the best time to [...]

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Full service agency delivers more benefits

By | 2018-11-26T15:16:17+00:00 June 8th, 2018|Home, Marketing, PR|

The benefits of a full service agency Ever wondered why you should consider using a single, full service, or integrated, agency for your marketing communications rather than separate agencies for advertising, PR, internet, design and so on? Here are some compelling reasons why a full service agency is best for you: Single point of contact [...]

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It’s not what we do

By | 2018-11-26T15:16:17+00:00 May 1st, 2018|Home, Marketing, PR, Services|

...it's the way that we do it! Let’s face it, almost any full service advertising agency can provide you with everything you need to satisfy your marketing services requirements – copywriting, design, origination and implementation of all types of promotional tools from advertising to websites, PR to inbound marketing, brochures to exhibition stands. And all [...]

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Architectural visualisation

By | 2018-11-26T15:16:18+00:00 April 16th, 2018|CGI, Construction industry marketing, Services|

Creating the best architectural visualisations Architectural visualisation has become a must-have for many involved in the design and development of all types of property. Advanced CGI techniques enable architects, developers, house builders and housing associations to present a realistic visual of how their development will look, sometimes even before the design is started. Neither is architectural [...]

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Does the pitch paint a true picture?

By | 2018-11-26T15:16:18+00:00 April 10th, 2018|Marketing|

The advertising agency pitch How do you choose an advertising agency, or any marketing services agency for that matter? Should you ask an advertising agency to pitch for your account or is there a better way of choosing an agency that you will be working closely with and, one would hope, forming a lasting, rewarding and [...]

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Marketing to architects

By | 2018-11-26T15:16:18+00:00 March 26th, 2018|Articles, Construction industry marketing, Marketing|

If you are in the business of marketing to architects, there are a number of factors that need to be considered in order to achieve your desired results. Here we give an insight into the role the architect plays, the reasons they choose products and how building materials manufacturers can influence the specification process:- Why [...]

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