If you are in the business of marketing to architects, there are a number of factors that need to be considered in order to achieve your desired results. Here we give an insight into the role the architect plays, the reasons they choose products and how building materials manufacturers can influence the specification process:- Why [...]
What is public relations? Most people know that PR stands for Public Relations, but when asked to define what this means, many will stumble and offer an explanation which conjures up images of AbFab, long lunches and cocktail parties. Whilst this image may be true for some sectors of the economy, as a PR [...]
Why a small agency is better than a large agency It’s amazing what comes out of client meetings! Recently, a client commented to our MD, “You know Dean, over the years we have used some of the biggest agencies around, but I can’t honestly say that their output has been any better than we get from smaller outfits [...]
Why print works Given the increased use of mobile technology, the well-established presence of computers in all walks of life and the expansion of television, video and digital moving images in our homes, workplaces and urban areas you could be forgiven for coming to the conclusion that any form of communications media other than digital, especially print, [...]
...it's the way that we do it! Let’s face it, almost any full service advertising agency can provide you with everything you need to satisfy your marketing services requirements – copywriting, design, origination and implementation of all types of promotional tools from advertising to websites, PR to inbound marketing, brochures to exhibition stands. And all [...]
Choosing a full service agency that is prepared to get dirty could make all the difference to your marketing, especially if you're in the construction industry. At a recent meeting with a prospective construction industry client, we were asked, "Would you be prepared to attend some of our installer training courses?" A simple question, and one [...]
The benefits of a full service agency Ever wondered why you should consider using a single, full service, or integrated, agency for your marketing communications rather than separate agencies for advertising, PR, internet, design and so on? Here are some compelling reasons why a full service agency is best for you: Single point of contact [...]
We had an interesting call recently: Ostensibly from a 'web marketing' agency, the charming and efficient chap on the phone offered us a free survey of our website and critique on our web marketing. Always keen to improve our marketing efforts and learn a thing or two, especially if it's free of charge, we agreed. [...]
We use straight-talking to cover a multitude of attributes that cover the way our agency acts; the language we use, how we conduct our business and what we do for our clients. From the linguistics perspective, when copywriting, we will use the most appropriate and relevant language necessary to convey our clients' messages to their [...]
The value of PR An online opinion, published on the Laboratory News website (Cut out the media middle-man), prompted us to think about dealing with the media and the value that PR offers anyone with a story to tell. The article in Laboratory News discusses the relationship between science and the mass media, bemoaning the fat that science is often [...]
