The advertising agency pitch How do you choose an advertising agency, or any marketing services agency for that matter? Should you ask an advertising agency to pitch for your account or is there a better way of choosing an agency that you will be working closely with and, one would hope, forming a lasting, rewarding and [...]
How can organisations and professionals in the construction industry get the most from social media? Social media goes far beyond Twitter, Facebook, Linked In and Google+. It encompasses a wide range of websites, blogs, forums, and media delivery platforms (YouTube, Flickr, Instagram, Pinterest, RSS feeds, etc.) which allow people and organisations to interact. Use of [...]
The marketing communications demands placed on housing associations and social landlords are varied and challenging. From the creation of an integrated promotional campaign for a new housing development to the writing and publication of a regular newsletter to keep clients, investors and staff informed about the services that the organisation delivers, marketing communications needs to [...]
Now, don't get us wrong, even in today's age of photo-realistic CGI, there is still no substitute for high quality photography when you need to show your products in their best light, either as individual details or in a realistic setting in studio or on location. But photography is seldom as straightforward as it first [...]
Construction CGIs speed website navigation Our latest construction CGI work features a collection of imaginative product application scenes and accompanying technical details for Fosroc, world leaders in constructive solutions. The stunning CGIs have been created specifically for Fosroc's new website, providing a highly attractive means of navigating to relevant content. They will also have broader [...]
Housing CGI becomes reality CGIs have now become 'de rigueur' for the housing and property developer wishing to market their developments before they are completed, but how many builders actually refer to the CGI when building the project? This is exactly what happened when we completed this artists impression of a housing development in Worcester: There was [...]
We've recently completed a major CGI project for one of the country's leading manufacturers of concrete repair and waterproofing solutions. The series of CGIs, which will be used on a new website, comprises artists impressions of product application areas together with technical construction details. The full suite can be seen in various posts on our [...]
Here at Publicity Services, we can come up with the goods no matter how short your brief. Working to either long or short specifications, we know that we can get the job done. As an example, just look to our latest work, the design and print of a brochure promoting Fosroc's constructive solutions for the rail industry. [...]
Creating architectural illustrations Creating realistic architectural illustrations using CGI techniques relies on interpretation and creative skills. Our architectural CGI artists combine technical know-how with visual creativity. Working with a variety of companies in the housing, construction and civil engineering industries, over the past few years we have seen increasing demand for computer generated images (CGIs) [...]
See the Easter facts infographic pdf here. Most will know that, in common with many other religious holidays, Easter traditions have their roots in pre-Christian times. It's far less Christian than you might imagine and around the world, there are many ways of marking the holiday - many have more than a layer of chocolate [...]
