Why print works Given the increased use of mobile technology, the well-established presence of computers in all walks of life and the expansion of television, video and digital moving images in our homes, workplaces and urban areas you could be forgiven for coming to the conclusion that any form of communications media other than digital, especially print, [...]
We use straight-talking to cover a multitude of attributes that cover the way our agency acts; the language we use, how we conduct our business and what we do for our clients. From the linguistics perspective, when copywriting, we will use the most appropriate and relevant language necessary to convey our clients' messages to their [...]
Creating the best architectural visualisations Architectural visualisation has become a must-have for many involved in the design and development of all types of property. Advanced CGI techniques enable architects, developers, house builders and housing associations to present a realistic visual of how their development will look, sometimes even before the design is started. Neither is architectural [...]
If you want to keep the costs of your printed marketing materials to the minimum, here are a few suggestions: Planning The first thing to do is to have a good hard think about the print item you think you need: Who is it aimed at? What do you want to say to them? What do you [...]
We've been putting together a list of top advertising mistakes. Here are our thoughts: • Putting too much information in the advert • Not having a cohesive plan/strategy • Not evaluating your advertising activity • Producing a boring advert • Copying your competitors • Not advertising enough - expecting one advert to do the job [...]
Have you been thinking you need to get together a marketing plan but just don’t seem to find the time or haven’t a clue where to start? Here’s our short guide to the essential elements you need to think about… Your marketing goals Are you looking for new customers, to increase repeat business, increase awareness [...]
Do you need a marketing department, but can't afford it? Marketing need not be expensive! As providers of integrated marketing communications we like to think of ourselves as the additional arm to any marketing department, but not every company has a marketing department, especially start up companies and small businesses who cannot justify a full-time [...]
At Publicity Services we often get asked how to judge if a logo is a good one or not. We thought we would put together a few brief thoughts on what we think you should look for in a logo to be sure it is going to do what you need it to. Any [...]
Exhibitions and trade events provide the perfect opportunity for your business or organisation to demonstrate your product or service to many potential customers in an environment where people are interested and engaged. To get the most out of exhibiting and keep costs under control there are some important steps to take. Before the Event [...]
All employees play a crucial part in managing your brand, because they can affect what customers and colleagues think of your business. Therefore, it is important to ensure that they understand your brand and believe in what it stands for. If they do, their actions will communicate this to other colleagues and customers. Employees can [...]
