Why a small agency is better than a large agency It’s amazing what comes out of client meetings! Recently, a client commented to our MD, “You know Dean, over the years we have used some of the biggest agencies around, but I can’t honestly say that their output has been any better than we get from smaller outfits [...]
Why print works Given the increased use of mobile technology, the well-established presence of computers in all walks of life and the expansion of television, video and digital moving images in our homes, workplaces and urban areas you could be forgiven for coming to the conclusion that any form of communications media other than digital, especially print, [...]
...it's the way that we do it! Let’s face it, almost any full service advertising agency can provide you with everything you need to satisfy your marketing services requirements – copywriting, design, origination and implementation of all types of promotional tools from advertising to websites, PR to inbound marketing, brochures to exhibition stands. And all [...]
We use straight-talking to cover a multitude of attributes that cover the way our agency acts; the language we use, how we conduct our business and what we do for our clients. From the linguistics perspective, when copywriting, we will use the most appropriate and relevant language necessary to convey our clients' messages to their [...]
The value of PR An online opinion, published on the Laboratory News website (Cut out the media middle-man), prompted us to think about dealing with the media and the value that PR offers anyone with a story to tell. The article in Laboratory News discusses the relationship between science and the mass media, bemoaning the fat that science is often [...]
Creating the best architectural visualisations Architectural visualisation has become a must-have for many involved in the design and development of all types of property. Advanced CGI techniques enable architects, developers, house builders and housing associations to present a realistic visual of how their development will look, sometimes even before the design is started. Neither is architectural [...]
Modern methods of message delivery demand a new approach to design. Here we take a look at the techniques required to assure success at design, origination and pre-production stages of any project.
Need advice on how to create a strong brand image? Here are a few pointers to get you started.
We've been putting together a list of top advertising mistakes. Here are our thoughts: • Putting too much information in the advert • Not having a cohesive plan/strategy • Not evaluating your advertising activity • Producing a boring advert • Copying your competitors • Not advertising enough - expecting one advert to do the job [...]
Is writing one of those 'you either have it or you don't' talents? At its simplest levels, the answer is probably no. Most people can master the rudimentary skills of putting a few words together to make a sentence, and even a few sentences together to make a paragraph. You don't even need to be [...]
