If you want to send out regular marketing messages then email could be a good option for you. It's quick, low or no cost and you can target the right audiences at the right time. Responses to emails tend to be higher than postal direct mailers because email is so immediate. Measuring results will show [...]
So, you've got the business idea and you have a plan... One of the next vital steps in the process is naming your business and establishing its brand ethos, including the creation of a visual identity. You could decide on the name and branding strategy for yourself, but this is probably the best time to [...]
Why pay for graphic design? You might think that hiring a professional graphic designer is one more expense you could do without, especially when your computer (or a mate’s) has all the software you need to do the job at a fraction of the cost. If only life were this simple! Rather than being an [...]
It wasn't too long ago that computer generated imagery (CGI) was the sole preserve of the large movie studios who could afford to invest time and money developing systems to create stunning visual effects. Nowadays, CGI has become much more widely accessible thanks to the development of software, hardware and skills. It still represents a considerable investment, both [...]
The advertising agency pitch How do you choose an advertising agency, or any marketing services agency for that matter? Should you ask an advertising agency to pitch for your account or is there a better way of choosing an agency that you will be working closely with and, one would hope, forming a lasting, rewarding and [...]
Are your website and emails mobile ready? The proliferation of mobile devices in the last year or two presents a new challenge for marketing. If you want to maximise the opportunities that this new revolution presents, or at the very least not get left behind, you need to make sure that your marketing communications are [...]
For some years now, we have been using Yoast's excellent SEO for Wordpress plugins on websites for ourselves and our clients. Recognising the value of the plugin, we subscribed to the premium version four years ago and have been using it on all websites ever since, taking advantage of the multi-site license and absorbing the [...]
Property CGI helps estate agents sell homes Estate agents are increasingly turning to computer imaging (property CGI) techniques to help sell properties. Property CGIs are used extensively by house builders and property developers to sell new build and refurbishment projects well ahead of project completion, but now estate agents are recognising the benefits that CGI can offer [...]
How can organisations and professionals in the construction industry get the most from social media? Social media goes far beyond Twitter, Facebook, Linked In and Google+. It encompasses a wide range of websites, blogs, forums, and media delivery platforms (YouTube, Flickr, Instagram, Pinterest, RSS feeds, etc.) which allow people and organisations to interact. Use of [...]
Property developers, architects and housebuilders have for some time recognised the potential for using artists impressions of their designs, concepts and properties to woo potential investors and clients. Even estate agents can take advantage of the benefits that property CGI can deliver - see this article from The Telegraph - Why CGI is now the estate [...]
