Early on in the preparation of any printed marketing materials, and ideally before you contact a designer, it is important to prepare as much content as possible to make the process as efficient as possible and minimise costs. A great first step is to plan in outline and in order the information that will be [...]
Whatever sector you work in, you should reassess your brand’s values every now and then and look to keep your communications fresh, if only to make sure that you are keeping up with changes in your markets and staying ahead of the competition. All successful companies revisit their brand and communications periodically, even the world's [...]
Most people would categorise an advertising agency or design consultancy as being part of the ‘creative industry’. For these types of business it is certainly true that creativity is an important skill, if not the most important skill. Yet, for any business to survive and thrive, whatever field they are in, creativity is a vital [...]
If you want to send out regular marketing messages then email could be a good option for you. It's quick, low or no cost and you can target the right audiences at the right time. Responses to emails tend to be higher than postal direct mailers because email is so immediate. Measuring results will show [...]
Are your website and emails mobile ready? The proliferation of mobile devices in the last year or two presents a new challenge for marketing. If you want to maximise the opportunities that this new revolution presents, or at the very least not get left behind, you need to make sure that your marketing communications are [...]
For some years now, we have been using Yoast's excellent SEO for Wordpress plugins on websites for ourselves and our clients. Recognising the value of the plugin, we subscribed to the premium version four years ago and have been using it on all websites ever since, taking advantage of the multi-site license and absorbing the [...]
Property CGI helps estate agents sell homes Estate agents are increasingly turning to computer imaging (property CGI) techniques to help sell properties. Property CGIs are used extensively by house builders and property developers to sell new build and refurbishment projects well ahead of project completion, but now estate agents are recognising the benefits that CGI can offer [...]
Property developers, architects and housebuilders have for some time recognised the potential for using artists impressions of their designs, concepts and properties to woo potential investors and clients. Even estate agents can take advantage of the benefits that property CGI can deliver - see this article from The Telegraph - Why CGI is now the estate [...]
Ever wondered why we have two ears and one mouth? It's because listening is more important than talking! At Publicity Services, we consider listening to be one of the most important attributes when it comes to creating solutions for our clients. It ranks alongside 'asking the right questions' and 'acting in our clients' best interests'. [...]
Architectural illustration brochure We've just created a new piece of literature covering our illustrative services for house builders, property developers, architects and interior designers. The new brochure is available in digital format and covers all aspects of our architectural visualisation and illustration services, including architectural visuals of housing, commercial developments and interiors. It also includes 2D [...]
